Gummy Monster Part 2: Electric Boogaloo 
After the successful debut of Gummy Monster during Super Bowl '24, our NERDS clients challenged us to go bigger, better, and NERD-ier for Super Bowl '25, while staying true to the brand's mission of unleashing the senses. 
Enter Shaboozey. 
This multi-genre music superstar was the perfect companion for the multi-sensorial NERDS Gummy Cluster.  Not only did Shaboozey star in our spot, but he also sang an original rendition of Louis Armstrong's What a Wonderful World.  Together, he and Gummy transformed the streets of the Super Bowl host city of New Orleans into
The Wonderful World of Nerds.